BTB
The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2006 PATA Gold Awards. This year the awards honour the achievements of 28 travel-related organizations and individuals. The winners will receive their awards during the 55th PATA Annual Conference in Pattaya, Thailand, April 23-27, 2006.
The honours include four Grand Awards and 31 Gold Awards.
The 2006 PATA Grand Award for Heritage will be presented to The South China Morning Post, Hong Kong SAR for its “Hong Kong’s Vibrant Rural Communities” campaign. Published in The South China Morning Post, the series of articles vividly illustrates how the traditional villages of Hong Kong have adapted to the 21st century and the role they play in conserving Hong Kong’s heritage.
The Marketing award will go to Singapore Airlines for its “Singapore Airlines Recovery Initiatives – Maldives, Sri Lanka and Bali.” SIA successfully rallied the support of industry partners and tourism authorities in the Maldives, Sri Lanka and Bali. The airline garnered its global network and resources to promote a wide-ranging recovery programs. The promotion of the Maldives and Sri Lanka received enthusiastic response: more than 2,000 passengers purchased the holiday packages.
