Global air travelers prefer airlines that offer in-flight Internet connectivity, according to a survey released March 31 by Connexion by Boeing, a business unit of PATA member The Boeing Company.
In an effort to track service trends, Connexion by Boeing teamed with Burke Research to conduct a global bi-annual study on customer satisfaction and loyalty. The latest survey shows that in-flight Internet is changing traveler behavior:
- 83% of those surveyed said that the availability of the Connexion by Boeing service will have an impact on future travel plans and their choice of airline carrier
- 94% said they plan to use the service again on a future flight
- 92% said they would recommend the service to others
Technological trends and their impacts on travelers’ lifestyles will be the topic of a plenary session at the 55th PATA Annual Conference in Pattaya, Thailand, April 23-27. * dwi/pata
