Tourism very coherent with Bali and Bali is identified with tourism. As long to the journey of technology of Internet, tourism industry has tried technological adaptation. But, in fact, it still doing by the high level ones.
For that background, IFC/PENSA cooperate with BTB will conduct workshop with theme E-Commerce Awareness. The workshop focus at awareness of Small and Medium Enterprises (SMSs) hotel in Bali. E-Commerce very importance, because there are many medium tolow budget hotels doing promotion marketing through the conventional way.
E-Commerce is new trend in promotion effectively. Even that, there are few matter becoming resistance for example the ability of human touch, which not yet can operate e-commerce system. Through the workshop, there will be valid data expected than the committee (Pensa and BTB) hope the hotels will aware to make promotion system and communications by e-commerce. Workshop will be hold Bali at Lombok ( 25 April) and 3 location at Bali, that are Denpasar, Ubud and Buleleng ( 27 – 29 April).
Besides the workshop, there is also e-commerce fair. Through the exhibition, participants expected contact and communicate each other in view to create opportunity in running e-commerce.
